Miracle Lotion: Detailed and Technical Version



Miracle Lotion is ProntoWash’s proprietary product that cleans, shines, and protects in a single, easy-to-apply solution. Our solution’s molecules bond together and lift away dirt, and break down any additional remaining debris that has been deposited on your vehicle. While the active ingredients of Miracle Lotion are working together to keep the lifted dirt from re-depositing, additional ingredients evaporate in the air, ensuring no oily film is left behind.  With the help of the added Carnuba Wax, we are able to produce a glossy finish that outshines water-based waxes with less mess. 

When we put all of this together, Miracle Lotion is able to clean the exterior of a car with zero water runoff and amazing results. We pride ourselves in being able to run a car wash and detailing company while still being environmentally friendly.


Also, because we do not use water, it makes it very easy for us to come to you. We offer mobile services out of all of our locations, and we are adding new mobile services all across the country.

Leave us a comment if you have any questions or

feel free to call us at (833) 477-6686



4 of the most infamous words of 2020! Don't worry, your Prontowash Team has you covered, literally.

Our highly trained Professional Detailers use our proprietary blended and EPA approved disinfectant spray to kill 99.99% of bacteria and germs (Including COVID-19). After our 20 point sanitization process has been applied, it will provide you with a sense of security and your vehicle with a layer of protection that will last for up to 7 days.

Here at ProntoWash, we are dedicated to giving back where we can.  This is why our odorless 20 point sanitization process comes complimentary with all of our cleaning packages.

Our Standard Sanitization Process cleans and disinfects all of your vehicles major touch points including, but not limited to:

  • Key/Key Fob
  • Between Seats/Consoles
  • Steering Wheel/Column
  • Door Jams
  • Seatbelts
  • Cup Holders/Compartments
  • Center Console
  • Accessory panel/Touchscreen
  • Door Interiors
  • Rearview Mirror/Side Mirrors
  • Door Pockets
  • Visors/Visor Mirrors
  • Interior/Exterior Door Handles
  • Dashboard/ Vents
  • Seat pockets/ Surfaces
  • Gear Shift/Gear Stick
  • Instrument Panel
  • Trunk Release

If you prefer for us to go further, simply ask a technician about the ProntoWash Super Sanitizer.

Or Our exclusive 6-month active protection application: The Pronto Protect,

The ProntoWash Mission is to erase the “5-second rule” and provide you with a surface so clean you can eat off it, regardless of where it lands.

Veterans Day

Hello Pronto Nation, We are at it again with another great cause. November 11th is Veterans Day. In honor of everyone who has served for our country we will be donating 10% of our sales for the week of November 9th – November 15th to Stop Soldier Suicide and Veterans of Foreign Wars. We are also giving everyone 10% off of any detailing service during that week. I, Jonathan Munsell, CEO and Chairman of ProntoWash, hold a special place in my heart for anyone who has ever fought for our freedom. Not only do I have several close friends who have served in our military, I am also the son of an amazing man, Albert Munsell, who served in the Army during the Vietnam War. In addition to donating 10% of our sales, we are also going to donate $10 for everyone who texts the word VET to 813-993-1960 *up to $10,000.     I have nothing but respect for the men and women who fight so bravely for our amazing country. Thank you to everyone who has served in any branch of our military. You are the reason we can live in the land of the free!   Respectfully Yours,   Jonathan Munsell CEO – ProntoWash Owner – Success Systems

3 Ceramic Coating Questions That Must Be Asked!

These are three vital questions that you should be asking yourself:

Question 1: How do you feel about how your paint looks today?

Question 2: How do you maintain your automobile?

Question 3: How do you use your automobile?



Understanding the customer’s needs and setting expectations are two of the most important elements in a successful detailing service. It also can be one of the hardest to understand for many expert detailers.

Again, these are all vital questions that need to be addressed when considering ceramic coating and paint correction services.

Question 1: How do you feel about how your paint looks today?

Question 2: How do you maintain your automobile?

Question 3: How do you use your automobile?

Our comprehensive inspection and evaluation technique In addition to those questions consist of a physical inspection of your automobiles paint surfaces with an electronic paint gauge meter and gloss evaluation.

A gloss evaluation is used to determine the degree of specular reflection (gloss) of a surface. Gloss is determined by means of projecting a beam of light at a set angle onto a surface and measuring the amount of reflected on the opposite of that angle. Technical I know, but important to understand the lengths we go to improve and protect your automobile.

If your expert detailer isn’t always making use of the latest greatest technological equipment or doesn’t have the right equipment, experience, and ultra-modern equipment please visit the International Detailing Association to “find a detailer” who has the necessary schooling and qualifications!

Please do not hesitate to contact us to discuss your detailing, paint improvement or paint protection needs today at 833-477-6686 or visit www.prontowash.com

About the author

Jonathan Munsell is an Owner and holds the day to day responsibilities of Chairman and Chief Executive Officer of ProntoWash and Prontowash Management.

Munsell has more than 20 years of entrepreneurial start-up and fast growth experience with almost 10 years dedicated to senior management in the auto detailing industry. Munsell has served on the board of International Detailing Association (IDA) for the past four years and most recently, in 2019, he was the President of the IDA. Prior to that, Munsell was the co-founder and Chief Operations Officer of Spiffy, now the largest mobile car care provider in the world.

Munsell received his Bachelor of Science degree from Drexel University and is recognized as a certified detailing professional by the International Detailing Association. He has created several multi-million dollar companies and has consulted for over 15 years with leading companies in more than a dozen different industries.

ProntoWash is the largest by-hand vehicle detailing and wash franchise in the world with over 350 locations. As an eco-friendly and waterless detailer, ProntoWash is the fastest-growing, waterless, by-hand vehicle detailing and hand wash franchise in the United States. All ProntoWash operations are independently owned and operated. For more information about ProntoWash, please visit us at https://www.prontowash.com

ProntoWash in the U.S. is looking to add at least 20 additional operating units by the end of 2020.

Coronavirus Awareness Transforming Car Detailing Industry

Coronavirus Set to Transform $12.3B Auto Detailing Industry

Vehicles are filthy.

Americans spend the equivalent of more than seven 40-hour weeks per year behind the wheel of their cars, according to the AAA Foundation for Public Safety. We eat while we’re driving. We breathe, cough and sneeze directly into the steering wheel and the dashboard. And spread our germs across all the control surfaces.

As a result, the National Center for Biotechnology Innovation found that car interiors are typically contaminated by massive numbers of germs. The typical steering wheel in a shared fleet vehicle is four times more contaminated than the average public toilet seat. Drink wells, dashboards, window switches, gear shifters, locks and door handles also functioned as mobile petri dishes, according to NCBI’s research.

And thanks to the coronavirus, employers are waking up to the fact that this presents a clear and present danger to employee health.

Businesses that operate commercial vehicles and fleets are rapidly gearing up to address the danger posed by the potential transmission of not only the coronavirus, but other potentially harmful pathogens as well.

“Today’s heightened germ awareness is turning the car wash and auto detailing industry on its head,” says Jonathan Munsell, CEO and Board Chairman of Tampa-based ProntoWash Management. “We’re already seeing a huge surge in demand for vehicle interior cleaning services by businesses to ensure the safety of their employees,” says Munsell, who oversees more than 25 ProntoWash operations in high-end malls, office complexes, and airports across the U.S. As the immediate past president of the International Detailers Association, Munsell has his finger on the pulse of the industry.

In the past, the bulk of the $12.3 billion industry had focused on vehicle exteriors. But the fight against the coronavirus has created a supernova explosion of demand for vehicle interior cleaning and sanitation.

“Food and meal delivery services, medical transport, and fleets where several drivers use the same vehicle are just a few. Some of this demand surge may even be government-mandated,” Munsell says.

The U.S. government is already leaning on employers to get a handle on the problem. Just this March, the Occupational Safety and Health Administration released a formal recommendation that all employers develop a detailed infectious disease prevention and response program.

How filthy are vehicles? Very filthy.

Source: National Center for Biotechnology Innovation[I]

Regional and national transportation companies of all types have a need to ensure their vehicle interiors are regularly cleaned and sanitized, for the protection of their drivers, passengers, and even users of cargo that could potentially carry viruses picked up from within the vehicle.

The average rideshare vehicle has 219 times more germs than a taxi, according to a study by insurance company Netquote. Germ hotspots in rideshare vehicles include window buttons, seatbelts and door handles.

Rental car fleets are also havens for germs, with over 2 million colony-forming units (CFUs) per square inch in many control areas. Netquote’s researchers found that rental cars were filthier than public toilet seats, by far, as well.

Rental car companies are fighting back: Budget Rent-A-Car has already released a statement saying they are “enhancing the techniques used to clean each car after each rental.” So have Penske truck rental, Dollar car rentalHertz and Cumberland, using nearly identical language.

Car dealers are taking vehicle sanitation very seriously, too. The National Auto Dealers Association is guiding their member dealers in the effort to step up cleaning and sanitation procedures. This is vital as used cars are prepped for the lot, and new car models are sanitized between test drives.

Much of this business is going to be outsourced — and the mobile detailers who can scale up to meet the demands of larger, more widely-distributed fleets will have the advantage.

“There’s never been a better time to invest in this industry,” says Munsell. “Especially with the explosion in demand for fleet cleaning and sanitization services, in both the government and private sectors.”

Car Detailers are Responding to the Demand

Individual car detailing business operators are responding to today’s heightened awareness by pivoting to car sanitation services. This has been a key differentiator for them compared to static touchless car wash businesses.

And detailers are typically mobile: They can operate out of a truck or van — and move to the vehicle. They can rapidly clean and sanitize a truck cabin between loads or during a mandatory break, when the truck is otherwise idle. This goes a long way to minimize vehicle downtime, fleet managers say.

“In our industry, only mobile has the opportunity to meet the demand of government agencies and companies with fleets to disinfect vehicle interiors,” Munsell says.

But managers of regional and national fleets have a problem: The car detailing market is extremely fragmented. There are no detailing firms with a national footprint, capable of scaling up to meet the needs of businesses with fleets of vehicles operating across several states or coast-to-coast.

For businesses with fleets of vehicles on the road, or even those who just want to provide a service and protect a few employees and staff. Self-service car washes don’t work. They’re static and they take employees away from their core duties.

Destination tunnel washes don’t work, because the business would waste too much time and effort just moving vehicles back and forth. That would tie up trucks and drivers for hours. General cleaning services don’t have the expertise or carry all the cleaners needed for all the various surfaces in the car. Inexperienced cleaners who don’t specialize in vehicles can accidentally damage interior leather, vinyl, cloth or the myriad other surfaces that exist in today’s commercial and private vehicles. Generalists just don’t have the expertise. Only a mobile service can come to the point of need while both trucks and drivers are idle, minimizing downtime for both — and minimizing costs to the company at the same time.

And so fleet managers are turning to mobile services to deal with vehicle cleaning and sanitation. For example, MedSpeed, an Elmhurst, Illinois-based medical courier service a fleet of 1,400 vehicles, prefers mobile detailing and cleaning services over brick and mortar vendors because it reduces potential driver exposure, while reducing vehicle downtime.

Fleet Operators are Trying to Catch Up

Thus far, fleet managers have been scrambling to come up with ad hoc procedures to protect their drivers.

For example, almost all of them are encouraging drivers to wash their hands several times a day carry disinfectant hand wipes to wipe down their vehicle interiors after every use. But that’s just the bare minimum, Munsell says, pointing out that these techniques by themselves are no substitute for modern technologies and cleaning compounds.
“Just wiping some surfaces down kills some germs, but it doesn’t actually clean,” Munsell says. “It still leaves behind the foundation that attracts germs. Daily operator wipe downs are an important supplemental procedure. But to really protect drivers, you need to use non-aerosol surfactants and emulsifiers. Those remove not just germs, but also the foundation of dirt and grime that attracts and retains germ colonies.”
Munsell believes that ProntoWash is on the precipice of an opportunity — and is in the midst of a large capital raise to fund an aggressive expansion to serve larger fleets.
The secret sauce: An on-demand app platform that will enable customers to summon a detailer anywhere in the country. It could be during a mandatory rest stop, or while awaiting freight loading or unloading. “The vast majority of detailers now have no such platform,” Munsell observes. “The typical model is the customer goes to the detailer site, and waits while the service is performed. If they do mobile services, it’s not scalable beyond a few crews. Our app gives us the ability to easily distribute orders among locations and handle potentially hundreds or thousands of engagements every day.”
ProntoWash’s proprietary, private-label cleaning products provide another competitive moat for the company. The process is waterless — ProntoWash uses an exclusive, 100% bio-degradable cleaning solution that at once cleans and disinfects surfaces throughout the vehicle.

The Economics

The car washing and detailing industry has been historically very profitable. Margins, defined as earnings before taxes and interest, have been expanding lately, from 15.8% in 2019 to 18% in 2019, according to research from IBISWorld. Growth over the last five years has averaged 4 percent on the strength of improving employment and growth in real wages, which have in turn generated an increase in household disposable income.

Source: IBIS

The coronavirus is causing a sharp contraction that will negatively affect smaller B2C operations at lower price points. But ProntoWash may not be severely affected: Demand for B2B services in fleet operations is expanding rapidly, says Munsell. And his consumer customers are typically much more upscale than typical detailer clients.

“Our least expensive exterior-only service is $25, and the most expensive is over $500,” Our average service is around $60-$75,” Munsell explains. “This is actually important during a time like this because our customer demographic is upper-middle-class to affluent. These people are unlikely to be affected by a few weeks or even months without a paycheck.”

A new business model

Potential target markets include:

· federal, state and local governments — all of whom have a need for the regular cleaning and disinfecting of anywhere from a dozen to tens of thousands of vehicles.

· Large parking structure operators

· Office complexes

· Car dealers

· Rental car companies

· Commercial truck rental companies

· Shopping malls

· Airports

· Entertainment venues

· Trucking companies

· Food distributors

· Delivery services

· Cab companies

· Rideshare vehicle owners

“As a business, you need someone to come to you,” says Munsell. “That’s where mobile services come into play. Our model is to have a hub or destination at convenient locations like malls, shopping centers, office complexes, and airports and each of those fixed operations is supplemented by several mobile vehicles to handle not only the B2B jobs, but can also adequately accommodate residential locations, as well.”

While the core activities of the business will focus on meeting fleet operators’ needs at scale, Munsell expects there to be plenty of opportunities to meet the needs of higher-end consumers as well — leveraging their on-demand mobile app to serve professional clients where they live and work.

About the author:

Jason Van Steenwyk has been writing professionally about business, investing and personal finance since 1999. He first learned the trade as a staff reporter with Mutual Funds Magazine, part of the FORTUNE Group of magazines at Time, Inc.

In addition to his work for Mutual Funds, Jason has published feature articles in many business and financial consumer and trade publications, including Wealth and Retirement Planner, Registered Representative, Annuity Selling Guide, Bankrate.com, Senior Market Advisor, RealEstate.com, NerdWallet and many more. He has ghostwritten hundreds of newsletters for financial advisors, real estate professionals and insurance brokers and many other businesses.

Born in Santa Monica, California, Jason was raised mostly on the windward side of Oahu, a suburban and rural area of the Hawaiian Islands. Jason is a full-time freelance writer and editor, and Iraq War veteran. An avid guitarist and fiddle player, he lives in Orlando, Florida with his beautiful wife, Andrea, their cat, Sasha, and an unknown number of musical instruments.

[i] Stephenson, Rachel E et al. “Elucidation of bacteria found in car interiors and strategies to reduce the presence of potential pathogens.” Biofouling vol. 30,3 (2014): 337–46. doi:10.1080/08927014.2013.873418